30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Your website is your number one marketing asset because we live in a digital age. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
PEOPLE ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
A WEBSITE MAKES YOU LOOK PROFESSIONAL
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website lets you create a branded email address (e.g. email@example.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
YOU CAN CLEARLY SHOWCASE YOUR PRODUCTS AND SERVICES
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location. Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment.
A WEBSITE CAN ENCOURAGE CUSTOMERS TO CONTACT YOU
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Modern website builders (more on those in a bit) also make it easy to create a contact form, which can protect your business email from spam.
YOU CAN INTEGRATE YOUR WEBSITE WITH GOOGLE MAPS SO PEOPLE CAN FIND YOU MORE EASILY
A website lets you embed maps directly into your content. An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighbourhood your business is in.
A WEBSITE IS NO LONGER INTIMIDATING TO CREATE AND MANAGE
Modern website builders like Squarespace and Wix make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor: In other words, it has never been simpler to create a functional, aesthetically pleasing website.
YOU CAN GET ALL OF THESE BENEFITS WITHOUT SPENDING A FORTUNE
Building a website isn’t just easier than it used to be; it’s also more affordable. WordPress, which again is the most popular way to build a website, is 100% free for the core software. If you add a free WordPress theme like Neve or Hestia and cheap website hosting, you can be up and running at a very low cost.
SO, DO I NEED A WEBSITE FOR MY BUSINESS? THE FINAL VERDICT
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. A website is one of the best investments any business can make in its future.
For more information on website development visit https://www.abc-cc.co.za