It’s easy for confusion to set in when you begin tossing around terms like advertising, marketing, and sales. The truth is that most people don’t understand the difference – even many who work in these fields. It is not uncommon for sales jobs to be listed in the marketing jobs classifications, and the same is true when it […]
Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles explaining the differences. In fact, “What is the difference between marketing and advertising?” brings […]
30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE Your website is your number one marketing asset because we live in a digital age. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional. PEOPLE ARE SEARCHING FOR […]
Advertising can be one of the most vital aspects of a business. It is the most direct and important connection to the consumer. When consumers feel personally connected to an advertisement they are more likely to frequent your business. Some businesses question whether or not investing in an advertising budget will be worth it and […]
Many joke that the WWW does not stand for World Wide Web, but rather Wild Wild West and that is not a bad analogy. There are no industry standards, no laws governing practices or who can call themselves a webmaster or web designer. It is buyer beware to the nth degree and that includes the […]
Firstly “something is only worth what someone is willing to pay for it” is hogwash because what is something worth when some people are willing to pay ridiculous amounts of money for it and others are not willing to spend much of anything… and it seems to be the exact same thing? That is the […]
