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Who Does What in Marketing, Advertising, and Sales?

It’s easy for confusion to set in when you begin tossing around terms like advertising, marketing, and sales. The truth is that most people don’t understand the difference – even many who work in these fields. It is not uncommon for sales jobs to be listed in the marketing jobs classifications, and the same is true when it […]

Marketing vs. Advertising vs. Branding

Marketing, Advertising & Branding…. Oh My! It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are partly to blame. If you do a search online, you’ll find no shortage of articles explaining the differences. In fact, “What is the difference between marketing and advertising?” brings […]

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