Ruby Online is a boutique digital marketing studio led by consultant Ruby Lyne, offering data-driven strategy with a warm, human-centered approach that helps brands grow with clarity and confidence. Based in the Deep South of Cape Town, Ruby Online partners with small to medium businesses who want thoughtful, long-term marketing rather than one-size-fits-all tactics. Every engagement is grounded in analytics, but shaped by your brand story, ideal customer, and real-world business goals, ensuring your marketing not only looks good but works hard for you.
Core services include email marketing, SEO, ecommerce, websites, social media management, and paid advertising across Google Ads and Meta Ads. Email marketing packages are tailored to your audience size and segmentation needs, so you can nurture leads, retain customers, and grow revenue with consistent, on-brand communication.
SEO is offered on a retainer basis to provide ongoing optimisation, helping you steadily improve visibility, rankings, and organic traffic in a constantly changing search landscape. For product-based businesses with 100 to 2,500 SKUs (products), ecommerce services focus on building and refining online stores that convert visitors into buyers and keep them coming back. Website creation, amendments, and maintenance plans ensure your site stays secure, up to date, and aligned with your evolving brand. Social media packages are customised by number of platforms and posts per month, while paid advertising campaigns are designed to maximise ROI through targeted Google and/or Meta Ad campaigns.
Ruby Online’s work is informed by hands-on experience across multiple channels, from optimising mobile user experience and managing content calendars to executing multi-platform campaigns on TikTok, Facebook, YouTube, Instagram, Linkedin, Google and Pinterest.
Clients highlight Ruby’s professionalism, insight, proactive adoption of new SEO tools and techniques, and clear communication as key reasons they trust her with their digital presence. Testimonials from brands such as Pyratz Gourmet Sailing, Lady Like Media, Netherwood Farm, and a 5.0 Google Reviews rating reflect a commitment to quality and measurable impact. Beyond client work, Ruby shares practical tips, trends, and tools through the Ruby Online blog, Linkedin, TikTok, Facebook and Instagram, helping business owners stay informed about AI, content creation, social media resources, and digital strategy essentials such as SEO, Google Ads & industry trends, news and updates.
Whether you need a complete strategy or support with a single channel, Ruby Online offers flexible packages, a free consultation booking option, and ongoing support to help you build a sustainable, future-ready digital presence.
DIGITAL MARKETING SERVICES
E-COMMERCE PACKAGES
E‑commerce product SEO and Google Shopping setup to grow organic traffic and sales for stores from small catalogs to high‑volume inventories.
Starter R4500 p/m
✓ Perfect for small businesses starting out with email marketing
✓ Basic automation and limited sends
✓ 1 email campaign per month
✓ Niche market research & monthly analytics report
Multiple Email Campaigns
Audience Segmentation
Mid Tier R7,500 p/m
✓ Ideal for brands seeking consistent growth and improved sales with an existing contact base
✓ Basic automation and limited sends
✓ A/B testing and performance optimization
✓ Market research
More than two email marketing campaigns
Audience Segmentation
‘Large’ R9,500 p/m
✓ Designed for brands managing large databases and looking to maximize engagement through advanced segmentation
✓ Up to 3 email campaigns per month
✓ Advanced automation, A/B testing, and audience segmentation
✓ Comprehensive market research
✓ Detailed analytics report per campaign
Not suitable for a one-month comittment
Not good for small businesses just starting out
Complete this form to get started
EMAIL MARKETING PACKAGES
Email marketing strategy, automation, and campaigns with research, segmentation, testing, and detailed analytics to grow engagement and sales.
Starter Package R5000 p/m
✓ Keyword Research & niche keyword targeting
✓ Competitor Analysis, Backlink Analysis, Internal link analysis & internal link building
✓ Google Search Console Setup
✓ Submitting Indexing requests of new and updated pages
✓ Submitting broken or outdated or changed links to Google for removal
Medium Package R8000 p/m
✓ Keyword Research & niche keyword targeting
✓ Competitor Analysis, Backlink Analysis, Internal link analysis & internal link building
✓ Google Search Console Setup
✓ Submitting Indexing requests of new and updated pages
✓ Submitting broken or outdated or changed links to Google for removal
E-commerce Package
✓ Keyword Research & niche keyword targeting
✓ Competitor Analysis, Backlink Analysis, Internal link analysis & internal link building
✓ Google Search Console Setup
✓ Submitting Indexing requests of new and updated pages
✓ Submitting broken or outdated or changed links to Google for removal
See e-commerce packages available, pricing structure varies according to product quantity (rates will be tailored for businesses with an already existing online presence)
All email marketing packages are subject to software subscription charges for the platforms used to deploy your email campaigns.
These charges will vary based on your existing business model, any previous email marketing arrangements, and the size of your contact base.
Full details will be provided in your quote after you sign up for a package
Complete this form to get started
PAID ADS PACKAGES
Paid ads management for businesses using Google and Meta, including setup, targeting, copy, and monthly optimisation (ad spend billed separately).
Starter Package R5000 p/m
✓ For businesses wanting to drive targeted traffic and measurable results through Google Ads and Meta Ads
✓ Google Search Console Setup, Ad account setup & campaign creation
✓ Monthly ad management and performance optimization
✓Monthly ad management and performance optimization
✓ In-depth keyword and audience targeting
✓ Compelling ad copywriting and creative optimization
✓ For businesses wanting to drive targeted traffic and measurable results through Google Ads and Meta Ads
Ad spend is not included and will be billed directly by the respective advertising platforms.
Mid Tier Package R8,500 p/m
✓ For e-commerce businesses wanting to drive targeted traffic and measurable results through Google Ads or Meta Ads
✓ Google Search Console Setup, Ad account setup & campaign creation
✓ Monthly ad management and performance optimization
✓ In-depth keyword and audience targeting
✓ Compelling ad copywriting and creative optimization
✓ For e-commerce businesses wanting to drive targeted traffic and measurable results through Google Ads or Meta Ads
Ad spend is not included and will be billed directly by the respective advertising platforms.
See e-commerce packages for scope (i.e. which package you need for your business type & size)
‘Large’ Package R15,000 p/m
✓ For e-commerce businesses wanting to drive targeted traffic and measurable results through Google Ads or Meta Ads
✓ Google Search Console Setup, Ad account setup & campaign creation ✓ Monthly ad management and performance optimization
✓ In-depth keyword and audience targeting
✓ Monthly ad management and performance optimization
✓ Compelling ad copywriting and creative optimization
Ad spend is not included and will be billed directly by the respective advertising platforms.
See e-commerce packages for scope (i.e. which package you need for your business type & size)
Paid ads management for businesses using Google and Meta, including setup, targeting, copy, and monthly optimisation (ad spend billed separately).
Complete this form to get started
SEARCH ENGINE OPTIMISATION PACKAGES
Starter Package R5000 p/m
✓ Ideal for small businesses, up to 100 products ✓ Product SEO to boost your Google rankings & drive organic growth (powered by industry-leading SEO tools – separate subscription from $49/month applies)
Over 100 products
Mid Tier Package R7,500 p/m
✓ Ideal for small / medium-sized businesses, up to 500 products
✓ Minimum 3 month commitment required
✓ Google Merchant Center setup and application for Google Product Reviews (excludes review hosting platform subscription and one-time web development fees)
✓ Product SEO to boost your Google rankings & drive organic growth (powered by industry-leading SEO tools – separate subscription from $49/month applies)
Over 500 products
Scale Package R20,500 p/m
✓ Ideal for medium-sized businesses looking to scale, up to 2,500 products
✓ Minimum 6-month commitment required
✓ Google Merchant Center setup and application for Google Product Reviews (excludes review hosting platform subscription and one-time web development fees)
✓ Google Ads setup & management, retainer for ongoing month‑to‑month management (ad spend excluded)
✓ Product SEO to boost your Google rankings & drive organic growth (powered by industry-leading SEO tools – separate subscription from $49/month applies)
Over 2500 products
Technical SEO, on-page & off-page, GSC management to improve rankings with keyword, link, and indexing optimisation for business and e‑commerce sites.
All search engine optimisation packages are subject to (not shown above) software subscription charges for the SEO and analytics platforms used to implement and monitor your campaigns. These costs vary depending on your current website setup, any previous SEO work, and the size and setup of your site.
Full pricing details will be included in your personalised quote once you select a package, answer some questions about your business and a site audit is completed.
With software subscriptions starting at $49/month. This information is clearly outlined for you, to ensure transparency and to help us make the most of your existing subscriptions and SEO progress.
Complete this form to get started
SOCIAL MEDIA PACKAGES
Social media content creation, posting, and growth across multiple platforms with strategy, analytics, and optional community and ads management.
Starter Package R5000 p/m
✓ 8 posts per month (graphics + captions or visual provided by you/recommended videographer/photographer)
✓ 1 profile 2 platforms (e.g. Facebook & Instagram)
✓ Hashtag research
✓ Monthly analytics report
Growth Package R7,500 p/m
✓ 12 posts per month (graphics + captions)
✓ 2 platforms (e.g. Facebook & Instagram)
✓ Hashtag & trend research
✓ Monthly analytics report with insights
✓ Community management (responding to comments/messages)
Premium Package R9,500 p/m
✓ 16-20 posts per month (graphics + captions or visual provided by you/videographer/photographer)
✓ 3 platforms (e.g. FB/IG/Linkedin/TikTok)
✓ Hashtag & trend research
✓ Detailed monthly analytics & growth strategy
✓ Paid ad setup & management (ad spend excluded)
✓ Content calendar planning
Complete this form to get started
WEBSITE PACKAGES
Custom business, advanced, and e‑commerce websites with strategic page layouts, SEO‑ready structure, and optional ongoing maintenance.
‘Four-Page’ Website Package R5000
✓ Additional pages are available at R750 – R1300 per page, with monthly
maintenance plans starting from R1500.
✓ A traditional website comprising four recommended pages: Contact, About, Services (or Offerings), and either a Policy or Blog page, based on your business requirements/industry standard.
Clients are required to provide their own visuals (such as photos or graphics) as well as written content in text form, which will be used to populate the website.
Unlimited pages
Photography included
‘Advanced’ Website Package R8,500
✓ Additional pages are available at R750 – R1300 per page, with monthly maintenance plans starting from R1500.
✓ A feature-rich website including up to 6 pages, such as: Home, About, Services, Blog or Portfolio, Contact, and a Policy or FAQ page – tailored to your brand identity and goals. Clients are required to provide their own visuals (such as photos or graphics) as well as written content in text form, which will be used to populate the website.
✓ Responsive mobile-friendly design
✓ Powered by industry-leading SEO tools separate subscription from $49/month applies)
✓ Basic on-page content formatting and layout styling Integration of contact forms, social links, and Google Maps
✓ Optional blog setup or gallery section
‘E-commerce’ Package R10,500 p/m
✓ Additional pages are available at R750 – R1300 per page, with monthly maintenance plans starting from R1500.
✓ A traditional website comprising four recommended pages: Contact, About, Shop, and either a Policy or Blog page, based on your business requirements. Clients are required to provide their own visuals (such as photos or graphics) as well as written content in text form, which will be used to populate the website.
Plus a comprehensive shop page & section for products, optimizing all pages and products for search engines starts at $49 pm and will depend on product quantities. See ‘E-commerce management Package’ for more details
This suggested retainer information is also available in the ‘E‑commerce management Package’ section for your convenience
Complete this form to get started
OTHER SERVICES & PACKAGES
Various other services available in non-generic packages, these services are ‘custom’, please provide details about your requirements for a comprehensive quote.
EMAIL SERVICES
Provide details pertaining to your requirements for a quote
DESIGN WORK
Provide details pertaining to your requirements for a quote
WEBSITE REVAMP
Your website is often the first
impression potential customers have of your business. I design and optimize websites that are not only visually appealing but also user-friendly, responsive, and SEO-ready. Every website I create is built to reflect your brand identity, communicate your value, and deliver measurable results. Complete this form to get started
TAILORED PACKAGES
If you are an existing business, a tailor-made package is what would leverage your current position to its full potential, using data from your existing digital endeavors to make decisions that drive long term visibility, a comprehensive audit will be done at no cost to you and generated prior to commencement of work. What this empowers both parties to do is assess which areas to tackle first, which areas are once off fixes that will require minimal to no upkeep/maintenance and which areas are part of a long term goal framework.
Tailor-made packages are uniquely designed to meet your business requirements, from pairing the services listed on this page, such as e-commerce management & social media, or email marketing and paid ads; creating [custom] solutions for your business is always the main focus.
You may be asked a short series of questions during the diagnosis phase (no more than 20, promise) to help determine your current position.
DIY PACKAGES
DIY packages are built to streamline your operations by using your existing SOPs or creating new ones for your business, following best‑practice standards. These SOP creation services are particularly relevant for online businesses that run their core activities over the internet.
They are designed to support your unique business model while building both credibility and profitability.
Ruby Digital’s DIY packages are especially useful for e‑commerce businesses, but they can improve efficiency, transparency, and scalability for any business looking to advance its digital operations.
Contact Ruby online for a quote, consultation or to view Ruby’s calendar.
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